Ignorance isn’t always bliss. Discover how flavour really works.
Understand the ‘why’ behind the ‘wow’.
The Sensory Advantage is a training system that explains the full pathway of flavour from molecular interactions to neural processing, cognitive bias, cultural meaning, and conscious experience. It gives teams a scientific, practical, and powerful understanding of how people perceive what they consume.
Chemistry only tells half the story of any food or drink product. It’s the brain and sensory processes that transform the chemistry into the perception of flavour. Without a brain, there is no flavour.
Flavour Perception Workshops
Our sensory training workshops fill this gap in understanding by going beyond basic nosing, tasting, and sensory proficiency training. Equip your team with cutting-edge insights from psychophysics, psychology, and cognitive neurology.
Future-proof your team
Get answers to the difficult questions
Refine products and quality control
Elevate brand experiences and touch points
Create deeper, more engaging guest interactions
In-person workshops
Virtual workshops
Flavour perception consultancy
Follow the White Rabbit.
Elevate your team's expertise with in-depth sensory training courses that explore sensory function, neurocognitive pathways, and flavour vocabulary, tailored to provide actionable insights that enhance team confidence, customer experiences, and product quality.
Equip yourself with professional skills in the science of tasting from the comfort of your own home. Our online courses demystify flavour and the intricacies of tasting, teaching you how to appreciate, articulate, and understand the nuances in your favourite drinks.
Want to learn more about the topics we teach? Step into our flavour blog for in-depth discussions on everything from the complexities of mouthfeel to how neurotransmitters make you feel. We are passionate to share these insights to help teams and individuals to discover flavour.
