Our Services

The Sensory Advantage provides specialist sensory training and education for teams in the whisky, wine, beer, gin, rum, brandy, and food industries.

Whereas other training providers focus on practical sensory analysis and the origins of flavours, we bridge the knowledge gap by teaching the psychology and cognitive neuroscience behind flavour.

• In-Person Flavour Training
  Our hands-on training sessions are designed to immerse teams in an engaging, interactive experience. We deliver this convenience by bringing the training directly to your team’s premises or a location of your choice, creating an inclusive learning environment for teams of any size.

• Tailored Flavour Training Courses
  Our courses are customized to meet your team’s specific needs, whether to empower customer experience teams in creating remarkable experiences or to elevate sensory panel teams' expertise. Courses range from one-hour sessions to comprehensive two-day immersions.

• Flavour Insights Presentations
  For conferences and events where workshops may not fit, we offer targeted presentations that convey the power of sensory science, providing audiences with practical, intriguing insights relevant to your industry and objectives.

• Customer Events and Brand Activations
  With 30 years of expertise in drinks hospitality and event management, we host impactful customer tastings and activations that enhance brand perception and build lasting customer loyalty.

View our most popular courses here and get in touch to see how we can take your team’s knowledge to the next level.