Flavour Training Courses for Whisky Ambassadors

Our bespoke courses for whisky ambassadors dive deep into the nuances that elevate whisky storytelling, helping ambassadors move beyond basic tasting notes to convey the complex interplay of psychology and flavour science that makes each whisky unique.

We understand your challenges

As whisky ambassadors, you face the challenge of translating complex tasting experiences into relatable, engaging narratives that resonate with diverse audiences. Through our 20 years of experience in the field, we understand first-hand the difficulties of meeting the expectations of everyone from whisky novices to industry experts and high net worth individuals.

As a whisky ambassador your number one goal is to create experiences that resonate deeply with your customers and guests by providing brand activities that are second to none. You should not have to leave customers with and degree of confusion or unanswered questions.

Traditional sensory training may focus heavily on aroma and palate, but it seldom addresses how all of our senses connect in the brain to create emotions, perceptions, and enjoyment. Understanding these key elements creates customer experiences that have greater impact and wow your guests.

Our training fills this gap by providing insights into the cognitive processes behind flavour perception. We’ll explore how factors like genetic predispositions, emotional context, and neurological responses shape individual flavour experiences. We’ll provide you with the tools to create connections with customers on an entirely new personal level.