Flavour Training Courses for Wine Professionals and Sommeliers

Our tailored courses for wine professionals and sommeliers elevate the art of wine appreciation and presentation, helping you move beyond traditional tasting notes to offer richer, emotionally resonant experiences that captivate and educate.

Wine appreciation demands a unique approach compared to distilled spirits, owing to the variable nature of wine itself. Unlike spirits, wine is a living product, shaped by terroir, vintage, and subtle fluctuations during vinification, which all influence its flavour profile and evolution over time.

The lower alcohol content in wine allows a more intricate balance of acidity, tannins, and aromatics to shine, creating delicate sensory layers that can shift as the wine opens up. As a result, our Flavour Training Course for Wine Professionals delves deeply into the science of how the molecules in your glass become perception.

Understanding Your Challenges

As a wine professional, you’re expected to meet the needs of everyone from casual wine drinkers to collectors and industry experts. Balancing the demands of diverse audiences while delivering memorable and insightful tastings requires a deep understanding of not only the wine but also the cognitive and emotional experiences that make each tasting moment unique.

Traditional wine training focuses on describing flavours, aromas, and origin stories. However, it often overlooks the full sensory experience of how the brain integrates taste, aroma, and texture into a cohesive story that resonates emotionally. Our courses bridge this gap, providing insights into how psychology and neuroscience shape individual experiences with wine.

Acquiring specialist knowledge of how molecules become perception and why each one of your customers and guests has a unique palate are invaluable to anyone professionals working in the wine industry.